The Social Media “Wrap Up” Video

A campaign event, such as a march, protest or rally, can be the perfect backdrop for producing meaningful social media content that aligns with an organization’s outreach goals. Few types of content tell the story of your organization’s social activism ...

Rapid Response Content Amplifies Movement Messages

In October 2010, Malcolm Gladwell was quote by The New Yorker as saying, “…the revolution will not be tweeted.” Gladwell argued that real movements for social change have a committed and disciplined central authority and that social media networks were ...

Change the World on Facebook: Promo videos for social movements

Facebook video is an indisputable force when it comes to influencing social change. A promotional video (aka: promo video) shared on Facebook can communicate a story about a social movement in a way that a post, picture or meme just ...

Native Facebook Video: Vital tool for social organizers

Let’s face it, internet video is huge and virtually all self-respecting tech companies and analysts predict that it will continue to grow at a remarkable pace for the foreseeable future. Internet video accounts for staggering 78% of all U.S. internet ...

Silent Videos: The Key To Facebook Views

In 2013, Facebook made the decision to silently auto-stream videos in the newsfeeds of its 1.4 billion monthly active users. This change was nothing less than revolutionary.