Crossposting Video: Facebook's Powerful New Feature

by Sabrina Williams Facebook has recently opened up an exciting new feature to facilitate crossposting Facebook video seamlessly across different Pages. This feature allows multiple Pages to efficiently publish videos as if they all manually uploaded the video file -- ...

My time at Digital Momentum Training

By Sabrina Williams I recently had the opportunity to attend Ayni Institute’s first ever Digital Momentum Training in Stony Point, New York. To be clear -- Anyi Institute has trained hundreds of organizers in the tradition of mass mobilization and ...

The Social Media “Wrap Up” Video

A campaign event, such as a march, protest or rally, can be the perfect backdrop for producing meaningful social media content that aligns with an organization’s outreach goals. Few types of content tell the story of your organization’s social activism ...

Rapid Response Content Amplifies Movement Messages

In October 2010, Malcolm Gladwell was quote by The New Yorker as saying, “…the revolution will not be tweeted.” Gladwell argued that real movements for social change have a committed and disciplined central authority and that social media networks were ...

Change the World on Facebook: Promo videos for social movements

Facebook video is an indisputable force when it comes to influencing social change. A promotional video (aka: promo video) shared on Facebook can communicate a story about a social movement in a way that a post, picture or meme just ...